logo
  • Home
  • about us
  • our work
  • get in touch
  • On-line. Off-the-peg.
  • Search

Road Peace

RoadPeace is the UK’s national charity for road crash victims. They provide information and support to people bereaved or seriously injured in road crashes. They campaign for justice for victims and to reduce road danger.

RoadPeace asked us to create a brand mark for their campaign, ‘Crash Not Accident’ that was to be used across the country during National Road Victim Month. The purpose of the campaign was to ask the media, authorities and ultimately, the general public, to stop using the word ‘accident’ when referring to a collision, death or injury on the road. The word ’accident’ implies that nothing can be done and deaths and injuries are an acceptable outcome of having motor vehicles.

We created a strong brand logo, campaign pack, social media graphics and ‘swearbox’ to promote the campaign.


ClientRoadPeace

Share
  • Prev
  • Next

Privacy Policy

© 2021 6770 Design. Web. Advertising.. All rights reserved

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

6770 Design. Web. Advertising.
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.